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e2U Managed services - Overview 


Managed services
e2U's managed services are a unique method of by passing never ending and fundamental training and learning skills and keeping up to speed with the ever changing eBay policies and strategies required to make your eBay platform stand above the competition: saving your business time and money allowing you to get on with your core business. As e2U work closely with the eBay Business Development Team and some of the largest eBay businesses in the UK, we feel that we have the perfect tools, knowledge and determination to assist with your success. There is not one single implementation that's needed to achieve your goals, that's why the overall success will on most accounts only happen if we work together on building your existing or new platform.
Due to the fact that our clients' need all vary and differ, e2U's managed services are bespoke and adjustable to fit each account. We have listed below some main areas that our services cover, but are always open to listen to suggestions and ideas and price accordingly.

 Set up includes adding inventory, including descriptions and titles supplied by you, and synchronising with your new branded platform (if applies), and uploading to eBay. Most listing formats will begin as Fixed Price. On most occasions we will implement strategies according to statistics retrieved as the platform develops and traffic records are diagnosed.
 Analytics reports – regular data reports are sent to you to allow you and e2U to gain vital statistics to assist with future performance. The report will include – Current GMV (Gross Merchant Value) – Conversion Rates – Average Selling Prices – Traffic Trends – Top keywords – Third Party Search Engine Traffic – Category Expansion - Unique Visits – Most Popular Items – Most Searched Store Product and a host of other vital statistics. As these are available to most sellers we will advise on, and most importantly, how to use the data to your advantage and apply the methods required pushing your business forward. e2U can also gain optimal selling times, durations and best days to sell for a particular product allowing us to target our energies more decisively on starting and ending listings to reach peak traffic times.
 Once the results have been diagnosed and studied we will set about implementing, along with you, the necessary tasks.
 RSS feed delivery – We can upload the required rss feed to third party platforms such as Google Products to obtain maximum internet exposure for your inventory. (Third party fees may apply).
 On going managed services – the more time e2U spend on administration and site amends the less time we have to spend on the crucial departments of making your eBay platform a success. We urge all of our clients to supply us with completed and error free inventory as we cannot be held responsible for any eBay policies that have been broken.
 Time Scales – we will do our utmost to apply changes at the earliest available time slot. However, we cannot guarantee changes to your account within a certain time unless prior notice has been given.
 Major Inventory Changes – will need to be discussed and priced accordingly. e2U will add the strategies sourced from the above analytics (intitial package dependent) but cannot commit to major inventory changes unless agreed beforehand.
The above terms and services have been extracted and broken down from eight years of dealing with eBay and eCommerce. We have tried to draw a plan that will assist with your eCommerce development in the shortest period of time, without detracting from quality input.
The e2U Team


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Internet sales will be up 15% this year compared to last  
IMRG and Capgemini predict Christmas and final quarter online sales
say the e-Retail Sales Index authors, way down on the 54% growth seen last year — but encouraging nonetheless


A total of £13.16 billion will be spent online by British shoppers in the run up to Christmas — equivalent to £215 for every person in the UK — say IMRG and Capgemini, an increase of 15% in year on year sales but a slowdown in growth when compared to the 54% year on year increase seen in 2007.

Key findings in November's analysis include:

Online sales of clothing, footwear and accessories will be worth £1,260 million during Q4 2008, with sales bucking general economic trends and rising more than 25% year-on-year.
Online sales of beer, wine and spirits will be worth £233 million during Q4 2008. During the first week of December alone, £24 million worth of alcohol will be bought via the internet.
Monday 8th December will be the biggest UK online shopping day of 2008, with sales worth £320 million. 42% of those sales will take place outside of traditional shopping hours, either before 9am or after 6pm.
The peak shopping hour is expected to take place over lunch, between 1pm and 2pm, on Monday 8th December when £28 million will be spent online during this single hour. This is double the amount spent online during the peak hour of 2006, from midday on Monday 11th December.
Looking back on October, IMRG and Capgemini say their figures indicate year on year growth was 12.7%, the lowest year on year growth since December 2004.

"British shoppers will beat the crunch with internet prices this Christmas, spending more than a billion pounds each week in the run-up," says James Roper, IMRG's CEO. "The internet is well established as one of consumers' most powerful economic weapons against tough times. Retailers and suppliers will be under extreme pressure to price competitively this year, so there will be a lot of volatility out there — and fantastic bargains — that the internet uniquely enables canny shoppers to find and grab before anyone else gets the chance."



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GOODBYE TO PRINT - It's all electronic now AND safer for the environment - Read BBC Article below 
I love reading newspapers. Really I do. But whenever I read one on the train to work or on the bus, I always seem to end up sparking complete chaos.

Either the passenger sitting next to me gets it in the face with my elbow, or half the pages of my daily collapse onto the floor into an embarrassing heap which, in rush hour, is rather difficult to clear up.

But soon my problems with paper could be over.

At Plastic Logic's factory in Dresden, British engineer Dean Baker shows me a new kind of newspaper.

What's new about it? Well, for a start there's no paper - it's electronic.

The device looks just like a table mat, it's as light as a magazine.

We have paper being distributed all over the country which is consumed on that day and then discarded into the bin. This doesn't need to be the case.

Dean Baker

But onto it you can download hundreds of newspapers and - at the touch of a button - browse through them quite safely, without elbowing anyone ever again.

"It's very robust," says Mr Baker.

To prove it he whacks the screen with his fist. Not a scratch.
The machine's so tough, because everything, from the screen to the electronics inside, is made of plastic.

That's why the electronic newspaper is so light, flexible and revolutionary.

Mr Baker believes the device will help consign ordinary paper to the rubbish bin of history.

"There's a huge amount of waste," says Mr Baker.

"We have paper being distributed all over the country which is consumed on that day and then discarded into the bin. This doesn't need to be the case.

"All of that contact could be transmitted electronically and stored on a single e-reader, with the same visual appeal as paper. "


Ralf Oberthuer believes paper remains more user-friendly


British origins

The plastic microchips are produced in a top security "clean room" in Dresden.

The Plastic Logic factory, which opened last month, is the world's first ever commercial scale plastic electronics manufacturing plant.

It may be in Germany, but the company itself was born in Britain.

It was at Cambridge University that scientists pioneered the whole idea of replacing silicon chips with plastic ones.

A few miles down the road from the electronic newspaper factory is something a little more traditional - Dresden's printing press. Here paper is king.

The giant presses rattle and whir. They get through 60 tonnes of paper a day here, churning out 15 copies of the local paper every second.


You might think that in this old fashioned kind of place an electronic paper would be considered a dangerous competitor.

Paper cuts it

But printing manager Ralf Oberthuer believes that - even if paper isn't perfect - it's still far more user-friendly than an electronic upstart.

"The advantage is the feeling of a newspaper," Ralf says.

"And you can take it everywhere you are going - to breakfast, to the bathroom, to the toilet. Or if you go to work with you in the train, no problem.
The electronic reader is flexible, and very robust

"And if you lose it, it's also no problem - 50 cents. But if you lose an electronic newspaper it will be expensive for you."

The electronic newspaper will only hit the high street next year.

So, for now, I'll have to continue to wreak havoc on the way to work with all that paper.

But, as Mr Oberthuer made clear, it's not all bad news with newspapers.
And, sitting on a commuter train, I suddenly realise there's another good thing you can do with an ordinary newspaper that you couldn't do with a flashy electronic one.

Leave it behind for someone else to read.



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Pet Club UK - eBay is the platform 


Welcome to the guys at PetClub UK. Their extensive range of pet goodies will be available to the UK eBay community where their wide range of dog, cat, puppy, birds and reptile products will be on offer to eBay pet lovers. Pet Club UK have worked extremely hard on sourcing professional reliable suppliers that will allow them to pass effective pricing, customer service, quality assurance products and an overall user friendly platform on to the eBay buying community.
The e2U Solutions Team worked closely with Pet Club on designing a branded eBay platform that conforms to their existing identity (which we are proud to say turned out superbly well :)
e2U have been commissioned to fully manage Pet Clubs eBay Business Platform and by looking at the products available and support assigned this should make our job an enjoyable occasion !
Checkout their stock here and if you purchase an item be sure to mention e2U to get a 5% discount !!


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The Telegraph - Fear of losing 'causes overpaying on eBay' 
Fear of losing 'causes overpaying on eBay'
By Jon Swaine
Last Updated: 7:01pm BST 25/09/2008



People pay too much in auctions because they hate losing, research suggests.

The fear of being beaten by an opposing bidder may distort people's concept of how much it is worth paying for something on auction websites such as eBay, it found.

The finding came in a joint study into "overbidding" by neuroscientists and economists at New York University (NYU). The neuroscientists monitored brain activity among a group of people playing two different games - an auction game with a partner and a lottery game alone.

In both games the participants could win money, but only in the auction game did winning depend on outbidding someone else. The neuroscientists found that losing an auction created a flurry of activity in the striatum - the part of the brain that deals with feelings of reward and punishment.

The activity was far more pronounced than when players lost a lottery. They also discovered that the stronger this activity was in a person's brain when they lost, the more likely they were to overbid in order to win other auctions, suggesting they were driven by a fear of feeling like a loser again.

The economists then tested this further by setting up different auction games. One group was told that if they won their auction, they would receive $15. A second group were told they had already qualified for a $15 reward, but they would lose it if they failed to win their auction.

The second group consistently bid higher in their auction than the first group, despite the fact that the prize on offer was the same: a $15 reward. The only difference was that the second group had their task framed in terms of losing rather than winning.

Professor Andrew Schotter, one of the economists who worked on the study, which is published in the journal Science, said: "Such a result would not have been predicted by existing economic theory.

"While there have been investigations of overbidding which have attributed the phenomenon to either risk aversion or the 'joy of winning,' it was the use of [brain] imaging data which allowed us to distinguish between these conflicting explanations and actually arrive at a new and different one - the 'fear of losing'."

Professor Elizabeth Phelps, one of the project's neuroscientists, said: "These results highlight a role for the contemplation of social loss in understanding the tendency to bid 'too high' in auctions.

"They emphasize the importance of considering social factors in economic decisions," Prof Phelps said. "By combining neuroeconomic and behavioural economic techniques we were able to provide novel insight into a classic economic problem."



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